Jennifer Robbins is a co-founder and Chief Executive Officer of Anderson Robbins Research. Jennifer directs qualitative and quantitative public opinion research for corporations, not-for-profits and trade associations.
With nearly 15 years of experience in the industry, Jennifer specializes in consumer marketing research, brand and reputation management and communications research. She has a particular expertise designing research programs to reach narrowly defined audiences such as opinion influencers, C-class executives, clinicians, and various consumer audiences including health care decision makers, teens and moms.
Jennifer also has extensive experience evaluating advertising and other creative concepts working directly for her clients and partnering with advertising and public relations agencies. Jennifer’s research has played a major role in the development, launch and tracking of a vast array of integrated communications campaigns.
In addition to her U.S. based work, Jennifer has designed and managed numerous global research projects, including one which spanned 106 locations across 10 countries and was conducted in 7 different languages.
Prior to co-founding Anderson Robbins Research, Jennifer was a senior vice president at KRC Research, a unit of the Interpublic Group. Jennifer headed the firm’s Boston office and was responsible for managing the firm’s relationships with its sister agencies around the world. Jennifer’s clients included industry leaders in virtually every major commercial sector. While at KRC, Jennifer directed early research regarding health care reform in her work for the Massachusetts’ Commonwealth Health Insurance Connector Authority — the agency responsible for implementing Massachusetts’ first-in-the-nation health care reform law. Jennifer also led the research that brought the Amway brand back to the United States. Jennifer’s work has also guided the development and marketing for a range of successful Hasbro games.
Jennifer was previously the director of quantitative research services at Y-Access, the research division of Alloy, Inc. At Y-Access, Jennifer’s work focused primarily on message and product development, and marketing research for corporations targeting consumers between the ages of 8 and 24. During this time, Jennifer utilized an array of hybrid and non-traditional methodologies to reach and engage these youth audiences, and designed research to monitor the impact of a variety of online media campaigns.
Jennifer began her career in public opinion research at Penn, Schoen & Berland (PS&B), a leading strategic research firm with high-profile political and corporate clients.
Jennifer graduated with a B.A. in Government from Colby College.
When not at work, you can find Jennifer enjoying her two daughters, taking a spin class, or planning her next travel adventure. Jennifer is also a Board member of the March of Dimes in Boston, and is a volunteer member of Goodwill’s Marketing Committee in Boston.