Survey research can be an effective tool for gaining attention for an issue, product, or company. We work with clients to conduct research for the specific purpose of generating findings that will catch the attention and interest of the media. Success in this type of project requires utilizing a methodology that can stand up to media scrutiny (which is a matter of course for all of our work) and asking questions that provide a fresh, interesting angle on a situation—one that members of the media want to write about.
Our deliverables can be tailored for a press release, and our executives are experienced in dealing with media queries to help our clients get the most out of their research investment.