Communicating effectively with an internal audience can be even more important to reaching your goals than communicating with external audiences. Internal audiences are the ambassadors for a brand and organization. When done well, corporate communications to internal audiences can pay multiple dividends in the form of increased loyalty, goodwill and positive word-of-mouth about your organization. Yet as we have all seen, the Internet, social media and blogs have effectively turbo-charged this situation so that good and bad internal communications can be amplified at the speed of an Internet connection.
Anderson Robbins is known for its work assessing and managing internal communication portfolios, processes and messages. We conduct internal communications evaluations for corporations (employees and associates); colleges and universities (alumni, current students, faculty and staff); non-profits (donors and likely donors); and membership organizations. In all cases, our research provides recommendations for specific tactics and messages to ensure communications with internal audiences resonate and advance an organization’s business objectives.