It is more difficult than ever before to capture consumers’ attention today. And when you do, there’s no guarantee they’ll remember what you say.
Anderson Robbins offers its clients a way to ensure their communications and materials get noticed…and make an impact. We utilize a range of qualitative and quantitative methods to conduct:
- Advertising testing, for all stages of creative development including storyboards, rough concepts, and final executions for online, print, radio and television. We have experience evaluating overall campaigns, individual ad spots, written/spoken copy, design treatments, imagery selection and more.
- Materials testing, including marketing collateral, manuals, annual reports, handbooks and more.
- Website usability testing, at all stages of development, including concept boards, prototypes and demos, and live sites.