Anderson Robbins executives have extensive experience providing high-quality customized market research to the health care industry. Our clients include world class hospitals, insurers, membership organizations, not-for-profit organizations, governmental agencies, and pharmaceutical companies, among others. Our experience working with such a diverse range of health care stakeholders enables us to bring a unique 360-degree perspective to health care sector projects.
Our work on health care has included research among a wide array of audiences, including the general public, nurses, doctors, hospital administrators, Medicaid patients, corporate health plan administrators, employees and a range of patient segments. Our success in this area has been driven by our ability to quickly learn and understand industry-specific language and issues and our best-in-class approach to reaching and engaging diverse audiences in the health care space.
Much of our work in the health care sector involves identifying effective and simple messages for communicating complex topics or issues.
In recent years Anderson Robbins executives have provided customized research and consulting to organizations at the forefront of health care reform in Massachusetts, including the Massachusetts Health Care Connector, the Massachusetts Health Care Quality and Cost Council and multiple Massachusetts insurance companies. Services to the health care industry also include patient and member satisfaction studies, public attitude and policy studies, branding research, advertising effectiveness surveys, and a range of communications studies.
Click here for a representative list of current and past health care sector clients.