Anderson Robbins provides research and strategic consulting to ballot question campaigns, political candidates and issue advocacy groups. In all cases we empower our clients with the information needed to develop a winning campaign strategy. While each question, issue and candidate is unique, winning strategies for all types of political and issue campaigns are built on the same key pieces of information identified by our research:
- What is the optimal message for moving voters to the desired outcome?
- What are the demographics of supporters, opponents, and swing voters?
- Who are the most credible types of spokespeople for the issue?
- What is the best medium for delivering campaign messages to various target audiences?
We are experienced at working in partnerships with public affairs firms, campaign managers and management firms, advertising agencies, advocacy groups and others in developing campaign messages and strategies. Our research services include benchmark surveys, tracking surveys, focus groups and advertisement testing. Speed and accuracy are crucial in campaigns, and we deliver on both fronts. For a typical political poll, topline results are delivered within 2 to 4 days of receiving final sign-off on the questionnaire. A comprehensive strategic report and a presentation based on a rigorous analysis of the data is provided within one to two weeks.
Click here for a representative list of current and past political and issue advocacy clients.