Companies and marketers are vying for the attention of consumers more aggressively than ever before. That’s why it is more important than ever to ensure that your brand, marketing and product communications are differentiated. These communications must hit the mark and leave a lasting impression, one that consumers will take with them all the way to the point of purchase.
Anderson Robbins specializes in research to help shape strategies targeting a wide variety of consumer audiences. We have a proven track record developing and testing messages to announce and market products, uncovering and testing new product innovations, assessing the viability of a brand in new and emerging markets, evaluating new product extensions and concepts, and supporting public relations programs and events.
At Anderson Robbins, we understand that our clients’ success hinges on our ability to get it right — recruit the “right” consumer, ask the “right” questions and employ the “right” analytical techniques. But perhaps more important than our technical capabilities, we bring sound judgment to help our clients identify which assumptions need testing and which ones can be trusted. For example, we know from experience that few consumer segments are homogeneous. We know that tweens think differently than teens. And we know that there can be as many mom segments as there are models of strollers. We know that not all household decision-makers are well-informed, and that “informed” consumers look and act differently than uninformed consumers across a range of categories and consumer segments. We also know that consumers in different parts of the world respond to brands, products and services differently, and reactions are often influenced by one’s culture as much as by experience.
By combining methodological rigor with sound judgment, Anderson Robbins provides our clients with actionable insights that drive successful consumer campaigns.
Click here for a representative list of our past and current consumer clients.